This Privacy Policy explains what information BUILTO collects, how we use it, and the choices you have. It applies to our website, to the services we provide to our clients, and to consumers who call or text a BUILTO-managed business phone number.

1. About BUILTO

BUILTO (“BUILTO,” “we,” “us,” or “our”) is a sole proprietorship operated by Matthew McDowell, based in Dennis, Massachusetts. BUILTO provides business websites and AI-powered answering, missed-call capture, and text-back services to local service businesses. For questions or correspondence, contact contact@builtogroup.com or call (617) 507-9849.

2. Information We Collect

When you fill out a form on this site or sign up for a BUILTO service, we collect the information you submit — typically your name, business name, business address, email, phone number, and brief details about your business. When you call a BUILTO-managed business phone number, we collect your phone number, the details you provide during the call, and a recording and transcript of the call. We don’t collect personal information without your consent.

3. SMS and Text Messaging

By calling or texting a BUILTO-managed business phone number, you consent to receive text messages from BUILTO or the business you contacted, related to your inquiry. This includes missed-call follow-ups, requests for additional details about the service you need, and coordination of a callback. Consumers initiate contact by placing a voice call to the published business phone number; SMS messages are sent in response to that inbound call.

Message frequency varies. Message and data rates may apply. Reply STOP at any time to opt out of further messages, or reply HELP for assistance. Consent to receive text messages is not a condition of any purchase.

4. Call Answering, Recording, and Transcription

Calls placed to a BUILTO-managed business phone number may be answered by an automated AI answering service on behalf of the business you are calling. These calls may be recorded and transcribed so that your message, contact information, and service request can be delivered accurately to the business owner. Recordings and transcripts are used solely to relay your inquiry and to improve the quality of the service. If you prefer not to be recorded, you may end the call and contact the business by another method.

5. Website Previews for Prospective Customers

To demonstrate our service, we prepare example website previews for local businesses using publicly available business information — business name, phone number, city, and Google rating and review counts. These previews are unlisted, excluded from search engines, and exist only to show a business what BUILTO can build for it. If we’ve prepared a preview for your business and you’d like it removed, contact us at contact@builtogroup.com and we’ll take it down promptly.

6. How We Use Your Information

We use the information you provide to deliver the services you’ve signed up for — building and hosting your website, provisioning and operating your business phone number, answering and routing your calls, and sending you the details of leads and inquiries. We use caller information solely to relay messages to the business that was called and to follow up regarding that inquiry. We don’t sell, rent, or share your information with third parties for marketing purposes.

7. Payments

Subscription payments are processed by Stripe, Inc. We never see or store your full card number. Stripe handles your payment information under its own privacy policy, available at stripe.com/privacy.

8. Cookies

This site uses minimal cookies for basic functionality. We don’t use tracking cookies or third-party advertising cookies.

9. IP Address Tracking

We don’t actively track or store visitor IP addresses for marketing or analytics purposes.

10. Third-Party Sharing

We don’t sell, share, or rent your personal information to third parties. The only exception is service providers we use to deliver our service — web hosting, payment processing, email systems, and telephony and messaging providers — and they only access information necessary to perform their function. As stated above, mobile phone numbers and SMS consent data are never shared with third parties or affiliates for marketing or promotional purposes.

11. Data Security

We use industry-standard practices to protect your information. No method of transmission over the internet is 100% secure, but we work to protect your data with reasonable safeguards.

12. Your Rights

You have the right to access, modify, or delete the information you’ve submitted to us at any time — and, as noted above, to request removal of any preview we’ve prepared for your business, or a copy or deletion of any call recording or transcript associated with your phone number. To request changes or deletion, contact us at contact@builtogroup.com or through the support page.

13. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page reflects the most recent revision.

14. Contact

If you have questions about this Privacy Policy, contact BUILTO at contact@builtogroup.com, call (617) 507-9849, or reach us through the BUILTO support page.